![]() ![]() Analysis of the target audience, evaluating the purpose of survey research is critical in determining the type of Likert scale question. One can bifurcate the Likert scale into two types: Odd Likert Scale and the Even Likert Scale.ĭecide wisely, which type of Likert scale would provide the best results. This scale has gained tremendous popularity in online surveys and is used in every study, such as customer satisfaction, employee engagement, or employee satisfaction. Scales can be either a unipolar Likert scale or a bipolar Likert scale. Agreement, frequency, likelihood, quality, or importance can be measured using a Likert scale with corresponding anchors. The range provided in this scale is used to gain insights about respondent feelings and opinions. Named after its founder, psychologist Rensis Likert, the Likert scale question is used to understand the level of agreement that the respondents have with a particular statement. Over the years, they’ve evolved to become a favorite amongst survey makers as they obtain definite opinions, impressions, and approaches from the respondents. Likert Scale questions offer a range of answer options from either end of the spectrum for the respondents to choose from. In this blog, we will be looking at some of the best Likert scale examples used in su rve ys and questionnaires. Surveys are incomplete without an insightful Likert scale question. ![]()
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